Matthew
Ankenmann

Data-Driven Strategy for Global Analytics.
Currently:Optimization @ Tangam Systems

Experience

Manager of Analytics & Optimization

Tangam Systems | Sep 2024 — Present

Deployed to the APAC region, I am responsible for client success and analytics rollouts across the market. I work with operators to implement optimization strategies and oversee the full lifecycle of analytics adoption, ensuring our partners maximize their operational efficiency.

Senior Business Analyst

Tangam Systems | Feb 2023 — Aug 2024

Managed optimization analyses and technical onboarding for global clients. I translated client feedback into product features and supported business development through on-site training, positioning Tangam as a strategic partner.

Business Analyst

Tangam Systems | Mar 2022 — Jan 2023

Supported high-value optimization projects, delivering rigorous analysis and clear reporting frameworks for stakeholder teams.

SEM Campaign Manager

Adknown Inc. | May 2020 — Feb 2022

Managed large-scale Google & FB Ads portfolios, driving $2M+ in revenue. focused on A/B testing, monetization strategy, and performance scaling.

Data & Reporting Student Assistant

University of Guelph | Sep 2019 — Apr 2020

Engineered Tableau dashboards and executive reports for institutional planning. Delivered visualizations used by senior university leadership.

© 2025 Matthew Ankenmann. All Rights Reserved.
👋

Professional Summary

Based in Waterloo/Guelph, Ontario. I specialize in analytics, optimization, and data-driven decision making. My focus is delivering credible, global impact through rigorous data strategy.

Expertise

Strategic
Casino OptimizationSaaS ImplementationGlobal ExpansionClient SuccessExecutive Presentations
Technical
SQLPythonBusiness IntelligenceData AnalyticsTableau